June 25, 2024

PHILADELPHIA – LUHV Food will unveil its Vegan Deli expansion at Reading Terminal Market with a ribbon cutting on June 26 at 10:30 am. In a brand-new location three times the size of its former space, LUHV will add fresh, frozen, and microwavable prepared meals and LUHV pantry ingredients alongside its existing array of ready-to-eat vegan menu items and deli products. These new offerings also bring a selection of innovative meal options designed primarily to support various dietary and medical restrictions like heart disease, cancer, renal, and diabetes diets. All products will always be 100% vegan and certified Kosher.

WHAT Grand opening and ribbon cutting of LUHV Vegan Deli’s new store at Reading Terminal Market
WHO Annie Allman, CEO and General Manager, Reading Terminal Market Corporation
Silvia Lucci, Co-Owner, LUHV Food
Daniel Lucci, Co-Owned, LUHV Food
WHEN Wednesday, June 24
10:30 a.m.
WHERE Reading Terminal Market
51 N. 12th St.
Philadelphia, PA 19107

New deli items sold by the pound include deli meats, garbanzo salad, mayo and sriracha mayo, tuna salad, breakfast sausage, bacon, and cashew cream sauce. Ready-to-eat additions will include hoagies and empanadas, kids menu highlights, and the expansion to serve breakfast all day. Customers can also shop for grocery staples like garbanzo flour, chutneys, spices, sauces, beans, legumes, pesto, chimichurri, textured vegetable protein (TVP), nutritional yeast, and more. Some of these options are now available for gifting. Individual meals, family-style entrees, and desserts will be offered among the available fresh, frozen, and microwavable prepared meals. Examples of prepared meals include saffron risotto with crab cakes, cheese ravioli puttanesca, and chickpea beef energy stew.


About Reading Terminal Market

One of America’s largest and oldest public markets, the Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Housed since 1893 in a National Historic Landmark building, the Market offers an incredible selection of farm fresh produce, meats, and poultry, plus the finest seafood, cheeses, baked goods, confections, flowers, jewelry, and crafts. The Market is managed by a not-for-profit management company as a tenant of the Pennsylvania Convention Center Authority, which has owned the historic Reading Terminal since 1990. In 2014, the American Planning Association named Reading Terminal Market as one of the 10 Great Public Spaces in America, and in 2021 and 2022 the Market was voted Best Public Market by USA Today’s 10Best.