Something very exciting will happen this summer at Reading Terminal Market. Filbert Street between Jefferson Station and Reading Terminal Market will transform into a highly activated pedestrian plaza. And thanks to a big investment by the Pennsylvania Convention Center, we are lighting up the 1100 block of Filbert Street.

Imagine showcasing your brand to hundreds of thousands of visitors for 56 consecutive days (early June to early August) outside a Philadelphia Treasure and National Historic Landmark. Play this video to see how ESPN activated Filbert Street for the launch of “The Philly Special” documentary and get an idea of the fun, excitement and brand exposure that can come to life on The Plaza.  And the space is under cover! No worries about rainy days or sweltering sun.

This project is quickly gaining momentum, and we anticipate completion of participation by the end of May.  

If you would like more information on how you can participate, please email Emily Cheramie-Walz, Director, Development & Partnerships at [email protected].