In 2026, the United States will celebrate its 250th anniversary, and there’s no better place to mark this once-in-lifetime moment than Philadelphia — the city where it all started.

Since the time of the American Revolution, Philly has done things its own way. That’s why we created a bold new mark that reflects not just our historic past, but the energy, pride and forward-thinking spirit that will define the year ahead.

This is more than a symbol. It’s a statement that Philadelphia is united and prepared to lead the charge into 2026 and beyond.

Introducing Philly’s bold visual identity for 2026! Customize your own 2026 badge design at visitphilly.com/badge