We are excited to announce that Independence Blue Cross (Independence) will sponsor the Market’s Senior Shopping Hour on Wednesday mornings in October and November. The sponsorship signifies a shared goal of ensuring health and wellness for seniors in the Philadelphia region.
Since April, the Market has held Senior Shopping Hour every Wednesday from 8 to 9 a.m. for shoppers over the age of 65. During this time, they have access to a reserved “Seniors Only” entrance and a Reading Terminal Market ambassador to assist them with their shopping needs. At each Senior Shopping Hour from October 7 through November 18, an Independence representative will distribute care packages with essential products to seniors, including a face mask and hand sanitizer.
“We’re excited to sponsor Senior Shopping Hour and are proud to work with Reading Terminal Market on creating a safe space for our most vulnerable population to shop,” said Daphne Klausner, Senior Vice President of Senior Markets at Independence. “Some seniors need help with this type of activity even in the best of times. During the COVID-19 crisis, that need has become even more imperative.”
“The entire team at Reading Terminal Market has been working around the clock to ensure the safety of our shoppers, visitors, merchants, and staff. We started implementing Senior Shopping Hour in April to help protect our most at-risk customers” said Conor Murphy, General Manager of Reading Terminal Market. “We are thrilled to find a partner in Independence Blue Cross that values the wellbeing of our city’s senior population as much as we do, and we hope to create a lasting partnership with them. This is only one example of the long-term commitment that both of our organizations have to seniors in Philadelphia, with Reading Terminal providing access to affordable food options and Independence to affordable healthcare.”
The Independence sponsorship of the Market’s Senior Shopping Hour will extend through November 18. Reading Terminal Market is committing all sponsorship proceeds to local food drives during the holiday season to further progress the shared goal of improving health and wellness for seniors.