The Reading Company emerged from bankruptcy, bought out the lease, and began to invest in the market.
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Reading Terminal Market was only 20% occupied.
The Reading Company leased the Market to a real estate speculator 15 years. He raised rents driving out 30 of the 56 remaining merchants.
Preservationists who wanted to save the market battled with those who wanted to demolish it to advance the East Market Redevelopment plan
Reading Company declared bankruptcy and no longer invested in the upkeep of the market.
New local and federal regulations intended to improve safety of the food supply increased merchants’ cost of doing business.
Rationing during World War II brought episodic meat and dairy shortages to the nation
The market had 400 phone lines to take call-in orders.
Reading Terminal Market Merchants’ Association celebrated its fourth year in with the Third Food Show and Home -Progress Exposition with 140 exhibitors and 60,000 attendees. The Harry Taylor orchestra provided music throughout the nine day festival.
The Reading Company invested in new doorways and six refrigerated show windows along Twelfth Street.